KGallery Branding Design

2024.08-2025.09

KGallery is an e-commerce platform that bridges online and offline retail, offering curated products inspired by Korean culture and lifestyle. The branding design focused on creating a modern yet approachable identity that resonates with a global audience. A minimalist logo paired with clean typography communicates trust and sophistication, while subtle graphic elements reflect the cultural inspiration behind the brand. The color palette was chosen to balance elegance with warmth, ensuring versatility across digital and physical applications. From packaging to digital touchpoints, the branding system was designed to deliver a consistent and memorable experience. This project highlights the ability to craft a cohesive visual identity that strengthens brand recognition and emotional connection with customers.

KGallery Online&Offline Operation Plans

2024.12-2025.12

KGallery’s operation strategy is built on a seamless integration of online and offline experiences to maximize customer reach and brand consistency. The online platform serves as the primary hub, offering curated products with user-friendly navigation, secure payment systems, and personalized recommendations. Offline operations focus on physical retail spaces where customers can directly experience the products, reinforcing trust and brand presence. Pop-up stores and gallery-style displays are planned to highlight seasonal collections and limited editions. Inventory management will be synchronized between online and offline channels to ensure efficiency and prevent stock discrepancies. Marketing strategies include cross-channel promotions, loyalty programs, and data-driven insights to improve customer engagement. By combining digital convenience with tangible experiences, KGallery aims to create a cohesive and memorable shopping journey for diverse audiences.

KGallery Website & Banner Deseign

2024.09-2025.01

I developed the K-Gallery e-commerce website using Shopify, focusing on creating a smooth user experience. My role included designing the main banners to attract visitors and reflect the brand's identity. I was also responsible for overseeing the overall operation of the website, ensuring its functionality and design were in line with the brand’s vision. The project aimed to deliver an intuitive and visually appealing platform for customers. Through this process, I contributed to building an engaging online presence for the brand.