Kpals Branding Design

2024.012-2025.12

KPals is a lifestyle brand created for people who love Korean culture, from fashion and art to daily goods. The branding design emphasizes friendliness and connection, reflecting the brand’s tagline, “Be a friend of KPals.” A playful yet modern logo was developed to capture the energy of community and cultural exchange. The color palette uses vibrant tones to convey excitement and approachability, while typography balances contemporary style with clarity. Graphic elements were designed to adapt across packaging, digital platforms, and merchandise, ensuring consistency and flexibility. This branding project highlights how visual identity can build emotional connection, encouraging users to feel part of a welcoming global community centered on Korean culture.